The festival is held at the The Woodlands Town Center, a regional draw for more than 1 million people located north of Houston in south Montgomery county. At our beautiful and unusual venue, national and regional artists sell their original creations along a landscaped path beside the waterway. Proceeds from the festival benefit our local charity partners involved in bringing fine art experiences to the community, as well as extend scholarship opportunities to many aspiring young artists. The community is supportive and involved, and we have the greatest corps of volunteers in Texas!